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Pollster John Zogby Becomes
"The Polltakers' Poster Boy"
By Richard H. Curtiss *
"All Hail Zogby, the pollster who conquered the 1996 Election ... In polling getting it right is the best revenge. And that's exactly what Zogby did last week." -Public Opinion Analyst Richard Morin, Washington Post, Nov. 10, 1996.
Pollster John Zogby's telephone has seldom stopped ringing in the three months since the November elections. At that time his biggest contract was for polling in the United States for London-based Reuters News Service. Now, after getting the 1996 presidential elections just right, and beating all his competitors in a crowded field, he already has Reuters contract for polling in Canada and Latin America, and is receiving other offers daily.
Although home base for his organization, Zogby International will remain in his home town of New Hartford, a suburb of Utica, NY, Zogby also is opening an office in Washington, DC. And his expanding corporate work now includes marketing surveys for major clients from coast to coast.
Richard Curtiss is the executive editor of the Washington Report on Middle East Affairs.